Dear OrCam Family,
It is hard to believe that summer is already coming to a close, this year surely has been interesting and challenging, to say the least. OrCam has reached a milestone this year with the start of a beautiful relationship with soccer superstar Leo Messi! We hope many positive things will come out from this ambassador campaign, we will cover more in the next section below.
We are proud to say that OrCam is continuing to achieve great progress. The dyslexia market is warming up as more members of the OrCam Team focus on this segment - at this stage, primarily in the education sector. Also, we are pleased that both influencers and professionals continue to favor OrCam MyEye and OrCam Read over other "classes" of assistive technology devices. We hope you are able to enjoy these last summer days before we gear up for the last quarter of the year.
We have recently launched the OrCam-Messi Ambassador campaign! Leo Messi, soccer superstar, is OrCam's first Global Brand Ambassador, and working together we have two goals in mind – to raise awareness of the challenges faced by people with visual impairments, and to empower them with OrCam’s AI-powered wearable assistive technology solution. With Messi on OrCam’s Team, we gain a massive platform to reach people who are blind or visually impaired, and who would benefit from OrCam’s assistive technology.
Messi has just posted about his collaboration with OrCam!He is sharing a new message with the world: How OrCam’s AI-powered technology supports visually impaired people to take their own incredible actions and achieve their full potential. Feel free to share Messi’s posts announcing the collaboration on your social media! Click here to see his first and click here to see his latest post! OrCam Dream TeamMessi, with the help of OrCam, created his own “OrCam Dream Team”, made up of outstanding blind and visually impaired superstars from around the world, who are now empowered with OrCam. Both the OrCam Dream Team and Messi are champions of awareness for people who are blind or visually impaired around the globe.
OrCam Dream Team
Messi, with the help of OrCam, created his own “OrCam Dream Team”, made up of outstanding blind and visually impaired superstars from around the world, who are now empowered with OrCam. Both the OrCam Dream Team and Messi are champions of awareness for people who are blind or visually impaired around the globe.
Two of the OrCam Dream Team members are from the United States,
Kalari and Bailey. Read more about them in the blog posts below.
- Kalari - https://www.orcam.com/en/blog/professional-beep-baseball-player-joins-orcam-dreamteam/
- Bailey - https://www.orcam.com/en/blog/blind-athlete-from-iowa-meets-legendary-soccer-playe/
Click below to learn more about the OrCam-Messi Ambassador campaign, and how Messi has touched the lives of our OrCam Dream Team:https://explore.orcam.com/en/messi/english
Empower your business with Messi
The collaboration with Messi is a major milestone in the OrCam's journey. You, as an OrCam partner, will be enjoying much more exposure for OrCam's products in various media outlets. Now, with the support of Leo Messi, the brand of OrCam will be receiving a strong boost, conveying success and enablement for your potential users. Use the credibility delivered by the Messi project to empower your business initiatives!
New printed materials
Another exciting development you will be seeing is OrCam updating all the point-of-sale materials with the artwork representing the collaboration with Leo Messi. You should have already received or will be receiving shortly the new brochures and posters. In the coming days, you will also be receiving a new point-of-sale stand for OrCam MyEye. Please find below a video on how to assemble the stand. Click here for the video on how to assemble the POS stand.